AI-powered content marketing and SEO : impact, risks, and strategies for brands / Catherine Seda, Jenny Halasz ; foreword by Mike Kaput.

Format:

Book

Author/Creator:

Seda, Catherine, author.

Halasz, Jenny, author.

Contributor:

Kaput, Mike, writer of foreword.

Language:

English

Subjects (All):

Artificial intelligence--Marketing applications.

Artificial intelligence.

Search engines.

Physical Description:

1 online resource (256 pages)

Edition:

[First edition].

Place of Publication:

[Place of publication not identified] : Pearson, [2026]

Summary:

Discover how AI is revolutionizing content marketing and SEO. Industry experts Catherine Seda and Jenny Halasz explore the impact, risks, and game-changing strategies for brands. AI-Powered Content Marketing and SEO is a must-read to build brand authority, optimize search visibility, and win customers. Packed with actionable insights, this book fills a critical gap for marketing teams and business leaders in todays AI-driven world. Key Topics Covered: Revolutionary Impact: Understand the transformative effects of AI on digital marketing and customer experiences, and why its crucial for executives and employees to adapt AI-Optimized Content: Learn to balance AI-generated content with human creativity to maintain brand trust, meet Googles EEAT standards, and navigate evolving search algorithms Authenticity and Authority: Explore frameworks for using AI responsibly to create content that builds brand authority without compromising it Ethical & Legal Issues: Stay ahead of AI risks by addressing critical challenges with proactive policies AI, Analytics, and Human Insight: Learn how privacy rules, zero-click searches, and generative AI are making metrics like impressions and CTR unreliable, pushing analytics practices to adapt.

Notes:

Includes index.

OCLC-licensed vendor bibliographic record.

ISBN:

9780135478240

OCLC:

1547178438