Digital globalization of creative industries / edited by Stephen Chen (Professor of International Management, Newcastle University Business School, Newcastle University, UK).

Format:

Book

Contributor:

Chen, Stephen, editor.

Edward Elgar Publishing, publisher.

Language:

English

Subjects (All):

Cultural industries.

Globalization.

Genre:

Electronic books.

Physical Description:

1 online resource (314 pages)

Edition:

First edition.

Place of Publication:

Northampton : Edward Elgar Publishing, 2025.

Summary:

"In this timely book, case studies from global researchers showcase how digital technologies are impacting creative industries worldwide. Providing up-to-date examples from across Africa, Asia, and Europe, authors explore how digital globalization has boomed in recent years, especially in fast-developing countries. Spanning music, television, film, fashion, opera, and gaming, chapters provide an in-depth study of the innovation and industry transformation caused by new technologies. Contributors analyze digital expansion in areas including the Caribbean, Indonesia, and Nigeria, highlighting groundbreaking tools such as AI, augmented and virtual reality, and streaming platforms, and their connection to the surge in creative industries. Presenting crucial insights for scholars and students of international business, innovation management, economics, and finance, this book is also a beneficial resource for researchers in creative industries and media studies"-- Provided by publisher.

Contents:

Contents: Foreword

Part I: Introduction

1. Digital globalization of creative industries: An Introduction / Stephen Chen

Part II: Design of creative products and services

2. Digital platforms in sub-saharan Africa: Frontiers of creative industries towards producing localised symbolic goods in Nigeria / Olubukola Aluko and Sayfullah Sulayman

3. Does the emperor still wear clothes? An investigation into how AI has impacted the fashion industry / Petra Bouvain

4. Exploring the creative revolution brought by digital technologies in the production of advertising messages / Koblarp Chandrasapth and Natalia Yannopoulou

Part III: Dissemination of creative products and services

5. Internationalization of cultural industries from emerging markets through digital technologies: The case of the Indian film industry / Arindam Das and Debraj Ghosal

6. Digital globalization in mature and nascent creative industries: Comparing scaling strategies of TV series producers and computer game studios / Hakan Erten and Deniz Tunçalp

7. Innovative marketing examples from hallyu, good practices in innovative - digital and online - marketing activities of the south korean music industry and TV series / Éva Gajzágó and Viktória Ramóna Dávida

Part IV: Democratization of the creative production process

8. Navigating global markets: The role of digital technologies in indonesian creative smes / Novika Candra Astuti

9. How independent can you be? An investigation of independent musicians on social media / Amy Chu

10. The skills to pay the bills: New digital skills in a digital and global music market / Liucija Fosseli and Daniel Nordgård

11. The impact of digital transformation on the gaming industry and the extended reality technologies: Limitations, challenges, and opportunities / Elif Surer

Part V: Development of cities, regions and countries

12. Developing a capabilities ecosystem for creative immersive content: Lessons from proto innovation hub / Rebecca Casey

13. "dancing with the stars": A case study of the strategic value of territory and the dynamic capabilities of creative industries in the digital age / Belén Elisa Díaz

14. The impact of digital platforms on the expansion of creative industries in the Caribbean / Roshnie A. Doon

15. How is the digital transformation of the creative economy changing economic and spatial patterns? The case of Hungary / Tamás Egedy.

Notes:

Includes bibliographical references and index.

Description based on print record.

ISBN:

9781035314775 (e-book)

Access Restriction:

Restricted for use by site license.