Understanding place and destination branding / edited by Stella Kladou (Assistant Professor, Department of Business Administration and Tourism, Hellenic Mediterranean University, Greece) and Ahmet Uşaklı (Associate Professor, Department of Tourism Administration, Boǧaziçi University, Turkey).

Format:

Book

Contributor:

Kladou, Stella, editor.

Uşaklı, Ahmet, editor.

Edward Elgar Publishing, publisher.

Series:

Understanding series

Language:

English

Subjects (All):

Place marketing.

Tourism--Marketing.

Tourism.

Genre:

Electronic books.

Physical Description:

1 online resource (190 pages)

Edition:

First edition.

Place of Publication:

Northampton : Edward Elgar Publishing, 2025.

Summary:

"Interdisciplinary and international in scope, this book explores the ways in which branding intersects with identity, politics and the complex relationship with our past. It focuses on providing a comprehensive understanding of the differences and similarities between place and destination branding and looks into changes paving the way to a more resilient future. Chapters incorporate different methodologies to highlight the importance of conceptual, qualitative and quantitative approaches as well as multiple stakeholder involvement when developing research and strategy in place and destination branding. The book investigates a range of rural, urban and national contexts, moving beyond stereotypes to analyse the role of co-creation and strategic place branding. Ultimately, the book provides clear guidance for future research which will advance the field in the pursuit of sustainability and successfully address challenges in our modern world. Understanding Place and Destination Branding provides scholars and students of both place and destination branding with a wealth of case studies and theoretical approaches to the topic from different disciplinary perspectives including tourism, urban studies, place management and marketing"-- Provided by publisher.

Contents:

Contents: Foreword: Place branding as taskscape

1. An overview of place and destination branding / Stella Kladou and Ahmet Uşaklı

2. The anatomy of island branding: Islands as geographical entities and as constructs of the mind / Angeliki Mitropoulou, Ioannis Spilanis and Thanasis Kizos

3. The place of place branding in heritage and historic tourism in Brazil / Carla Guerrón Montero

4. Historical perspectives on three millenia of branding and rebranding at the world heritage site of Butrint (Albania) / Daniel Laven and David Prince

5. Destination branding and cultural tourism: The case of Kwazulu-Natal Province, South Africa / Samukelisiwe Nkwanyana, Gugulethu Nkosi and Lwazi Apleni

6. The neglected critical factors in branding tourism destinations: Evidence from Gauteng, South Africa / Madiseng Messiah Phori and Michael Kuseni

7. Negative stereotypes as a challenge for destination branding: Insights from industrial cities in Upper Silesia, Poland / Mariusz Szubert, Witold Warcholik and Michał Żemła

8. From anti-overtourism measures to branding: Insights about sustainability from Kyoto's and Barcelona's destination management policies / Yusuke Ishiguro and Yutaka Nakajima

9. Resilient futures through the development of postcolonial sites: Exploring stakeholders' perceptions of a leisure destination / Chryso Panayidou

10. Politics and identity: Place branding, tourism, and future challenges / Susan L. Slocum

11. The future of place and destination branding / Magdalena Florek.

Notes:

Includes bibliographical references and index.

Description based on print record.

ISBN:

9781035321049 (e-book)

Access Restriction:

Restricted for use by site license.