The agency of local actors in cultural diplomacy : Japan in Spanish-speaking audiences / Daniel Veloza-Franco.

Format:

Book

Author/Creator:

Veloza-Franco, Daniel, author.

Language:

English

Subjects (All):

Cultural diplomacy--Japan.

Cultural diplomacy.

Cultural diplomacy--Spanish-speaking countries.

Japan--Foreign relations--Spanish-speaking countries.

Japan.

Spanish-speaking countries--Foreign relations--Japan.

Spanish-speaking countries.

Physical Description:

xxi, 265 pages : color illustrations ; 22 cm

Place of Publication:

Cham, Switzerland : Palgrave Macmillan, an imprint of Springer Nature Switzerland, [2025]

Summary:

"This book analyses local actors' agency in implementing official cultural diplomacy (CD) activities, using Japan as a case to show how the nation is presented to Spanish-speaking audiences. Drawing on qualitative methods, the book argues that CD activities undergo a process of localisation, whereby local actors strategically adapt and modify official narratives. This localisation highlights both the agency of local actors and a gap -- little explored in the CD literature -- between official diplomatic narratives and their actual manifestation at the local level. The book further explains why these narrative adjustments occur and how they foster deeper audience engagement, dialogue, and mutual understanding." -- Provided by publisher.

Notes:

Includes bibliographical references and index.

Other Format:

ebook version :

ISBN:

303197414X

9783031974144

OCLC:

1520597374

Publisher Number:

90102730847

CIPO000263238