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Headless Brands.
- Format:
- Book
- Author/Creator:
- Shorin, Toby, Author.
- Hart, Sam, Author.
- Lotti, Laura, Author.
- Series:
- Other Internet ; 1
- Language:
- English
- Subjects (All):
- Capital movements.
- Computer networks.
- Design.
- Digital media.
- Finance.
- Networks.
- Genre:
- Essays
- Essay.
- Physical Description:
- 1 online resource.
- Place of Publication:
- [Place of publication not identified], Other Internet, 2019.
- Summary:
- "While brands have traditionally been planned and designed directly by corporations, the rise of networked media has challenged the coherence of centrally-managed brand identities. New blockchain-based decentralized organizations take this a step further by giving users financial incentive to spread brand narratives of their own. We introduce the concept of headless brands to explain the community-driven brand dynamics of projects which have no centralized managerial body. We describe some elements of a headless brand's lifecycle, from formation to adoption, and suggest strategies to maintain a brand's coherence."-- provided by distributor.
- Notes:
- Archived and cataloged by Library Stack
- Standard Copyright.
- Description from resource landing page (Library Stack, viewed on 09/29/2025).
- Access Restriction:
- Unrestricted online access
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