Strategic Creativity : How to Shape the Future to Change the Present.

Format:

Book

Author/Creator:

Grand, Simon.

Contributor:

Weckerle, Christoph.

Language:

English

Subjects (All):

Strategic planning.

Creative ability in business.

Physical Description:

1 online resource (154 pages)

Edition:

1st ed.

Place of Publication:

Newark : John Wiley & Sons, Incorporated, 2025.

Summary:

A visionary guide for organizations to harmonize the deep interplay between strategy and creativity Strategic Creativity is the first book to address creativity from a strategic perspective.

Contents:

Cover

Title Page

Copyright Page

Contents

Chapters

Introduction: The Basic Model

Shaping the Future to Change the Present

What Is Strategic Creativity?

A New Relationship Between Creativity and Strategy

Pluralizing the Present: "What's (Going) On?"

Working with Strategic Creativity

Pluralizing the Future: "What If?"

The Basic Model 0.0: Strategic Creativity Between the Future and the Present

Part 1 How Does Strategic Creativity Work?

Chapter 1.1 Acting Creatively: The Strategic Importance of Practices

Asking Creative Questions: An Exemplary Practice

How Creatives Act Creatively: The Diversity of Practices

How Creative Practices Take Effect: 11 Strategic Dimensions

Component 1.1 of the Model: The Basic Pattern of Creative Practices

Chapter 1.2 Designing Strategically: Ensuring Creative Practices Succeed

Performing Creative Practices Thrives on Uncertainty

Jointly Evaluating Performances: Assertions, Controversies, and Matters Taken for Granted

Strategically Designing Performances: A Contemporary Understanding of Strategy

Component 1.2 of the Model: Three Impacts of Designing Strategically

Chapter 1.3 Creating Value: Practicing Strategic Creativity

Creative Practice Creates Value in Itself and Value for Others

Creatively Creating Value, Together with Others: In Strategic Relationships

Funding Creative Performances: Making Value Tangible

Component 1.3 of the Model: Creating Value in Context

Part 2 How Does Strategic Creativity Take Effect?

Chapter 2.1 Developing Individual Practice: "Du musst dein Leben ändern"

Creative Practice and Human Life: An Existential Dialectic

Strategically Developing One's Creativity: As a Repertoire of Creative Practices

Ensuring Creative Practices Take Effect: Performance and Repetition.

Component 2.1 of the Model: Fostering Efficacy in Three Directions

Chapter 2.2 Establishing Creative Enterprises: "How an Organization Will Move Forward, Successfully"

Organizing Strategic Creativity: How Creatives Jointly Shape the Present

Jointly Enabling Novelty: How Creative Enterprises Scale

Recurrently Creating Novelty: How Companies Strengthen Strategic Creativity

Component 2.2 of the Model: Three Ways of Designing Enterprises

Chapter 2.3 Inventing "Positive Economies": "Il me faut une économie positive!"

Searching for a "Positive Economy": For Creative Individuals and Organizations

Evaluating Economic Logics and Understanding Their Inner Dynamics

The Dynamics of the Creative Economies: Temporal Patterns and Their Effects

Component 2.3 of the Model: Finding (or Inventing) "Positive Economies"

Part 3 How Does Strategic Creativity Establish Relations?

Chapter 3.1 Curatorial Strategies: Changing Perspectives

Creative Practice and Creative Economies: Internal and External Perspectives

Changing Perspective: The Importance of Revaluations

Moving Between Contexts: Curatorial Strategies

Component 3.1 of the Model: Curatorial Strategies

Chapter 3.2 Entrepreneurial Strategies: Connecting Spheres

Asserting a "Creative Core": Embedded in Creative Spheres

Competing for the Creative Core: A Permanent Dynamic

Cocreating Value: Amid the Interplay of Creative Spheres

Component 3.2 of the Model: Entrepreneurial Strategies

Chapter 3.3 Diplomatic Strategies: Bringing Worlds Together

Between the World and "Being in the World": A Diplomatic Perspective

A New Approach to Understanding Diplomacy: Based on Strategic Creativity

The "World" in Creative Practice: A Plea for a Diplomatic Stance

Component 3.3 of the Model: The Three Directions of Diplomatic Strategies.

Outlook: Toward the Future, with Strategic Creativity

References

About the Authors

Critical Acclaim

EULA.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-394-36469-5

1-394-36470-9

9781394364695

OCLC:

1545537456