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Three ways brands can combat information overload and skepticism / David Aaker.
- Format:
- Book
- Author/Creator:
- Aaker, David A., author.
- Language:
- English
- Subjects (All):
- Consumers' preferences.
- Consumers--Psychology.
- Consumers.
- Customer loyalty.
- Branding (Marketing).
- Physical Description:
- 1 online resource (5 pages)
- Edition:
- [First edition].
- Place of Publication:
- [Place of publication not identified] : MIT Sloan Management Review, 2025.
- Summary:
- In a media environment that's saturated with content and advertising, marketers face a challenge in attracting consumers' attention and generating interest. For instance, many potential customers regard ads with skepticism or tune them out as background noise. Strategic brand builders can create a lasting positive impression by crafting relevant taglines and framing discussions around brand relevance; developing compelling content; and engaging with rather than talking at customers.
- Notes:
- "September 3, 2025, reprint 67132."
- OCLC-licensed vendor bibliographic record.
- OCLC:
- 1546213789
- Publisher Number:
- 53863MIT67132
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