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One Presentation Away : Become an Irresistible Speaker and Convert More Clients.
- Format:
- Book
- Author/Creator:
- Boyd, Colin.
- Language:
- English
- Subjects (All):
- Business presentations.
- Physical Description:
- 1 online resource (166 pages)
- Edition:
- 1st ed.
- Place of Publication:
- Newark : John Wiley & Sons, Incorporated, 2025.
- Summary:
- The speaker's guide to get more clients by crafting a single high-converting signature talk One Presentation Away: Become an Irresistible Speaker and Convert More Clients provides crystal-clear direction on how to become confident when speaking and selling from any stage and how to start getting clients, not just claps.
- Contents:
- Cover
- Title Page
- Copyright Page
- Contents
- Foreword
- Introduction
- One Single Presentation Makes the Difference
- What This Book Is About
- Who This Book Is For
- Become a Whale
- Part I The Power of Speaking from the Stage
- Chapter 1 How Speaking Will Drive Revenue
- Choose Your Audience Wisely
- Develop a Signature Talk
- Create an Irresistible Offer
- Chapter 2 The Power of the Stage
- The Three Superpowers of the Stage
- Authority
- Connection
- Leverage
- Defining the Stage
- In-Person Stages
- Virtual Stages
- Webinar
- Virtual Events
- Live Video Series
- Webinar vs. Meeting Formats
- The Power of a Presentation Quadrant
- One-to-One Selling
- Social Media and Email Marketing
- Cold Calling and Cold Messaging
- The Magic of Virtual and Live Stages
- Part II Establishing Yourself and What You Offer
- Chapter 3 Unlock Your Confidence
- Creating Meaning
- Reframing Your Meaning
- Identifying Your Beliefs
- Building Your Evidence
- Selling Is Serving
- Stop Reading and Start Connecting
- No One Knows What You Were Supposed to Say
- Get It in Your Body
- Chapter 4 The Core Premise
- The Single Sentence That Matters
- The Four Vehicles
- The Thing Vehicle
- The Skill Vehicle
- The Identity Vehicle
- The Unique Vehicle
- Results
- Pulling It All Together
- Chapter 5 The Irresistible Offer
- Change Your Offer, Not Your Program
- Start with Your Offer
- A Sacred Place of Transformation
- They Buy Your Certainty
- The Elements of an Offer
- Name
- Promise
- Modules
- Bonuses
- Guarantee
- Social Proof
- Price
- Scarcity
- Aesthetics
- Case Study Breakout: How Wendy Snyder Increased 5X Her Sales Results
- Chapter 6 Identify Your Audience
- Understand the Demographics
- Unpack Their Psychographics
- Pain Drivers
- Pleasure Drivers
- Uplevel Your Avatar.
- Feel Connected to Them
- Case Study Breakout: How Verena Tschudi Tripled Her Revenue
- Part III Creating Your Signature Talk
- Chapter 7 The Three Speaking Contexts
- The Sharp Sell
- The Soft Sell
- The Breakout Speaker
- Masterclasses and Workshops
- High-Ticket Programs and High-Value Lead Magnets
- The No Sell
- Comparing the Endings
- Chapter 8 Structuring Your Signature Talk
- The Opening
- The Content
- The Close
- Case Study Breakout: Jon Acampora's 3-14% Conversion Rate Increase
- Chapter 9 Selling Principles and Techniques
- Decision-Based Content
- Reframe Their Resistances
- Entice Their Desires
- Reveal the Vehicle
- Share Powerful Stories
- Case Study Breakout: Marco Bernard's 3,000-140,000 Presentation Shift
- Chapter 10 The Pitch
- Access Your Certainty
- Follow a Formula
- Pace Yourself
- Handle Questions as Objections
- Part IV Putting Yourself Out There
- Chapter 11 Get Yourself on Stage
- Build Your Own Stage
- Starting from Scratch
- Building Your Audience
- Focusing Your Topic
- Confidence and Commitment
- Leverage Other People's Stages
- Soft Sells and Sharp Sells
- Adding Value to Access Other People's Stages
- Audience Fit Is Important
- Chapter 12 The Virtual Presentation Machine
- Scheduling Your Presentation
- The Five Phases of Your Webinar Funnel
- Warming Phase
- Registration Phase
- Anticipation Phase
- Delivery Phase
- Follow-up Phase
- Putting It All Together
- Case Study Breakout: Local Buffalo Mom Makes 40,000 Per Month with One Presentation
- Chapter 13 Attracting an Audience
- Your Own Traffic
- Organic Social Media
- Email Lists
- Podcasts
- YouTube
- Affiliate Traffic
- Incentivizing Affiliates
- The Affiliate Alignment Formula
- Building Affiliate Relationships
- Paid Traffic
- Choosing Your Paid Ads Platform
- Allocating Your Resources.
- Creating Paid Ads
- Building Your Audience Through Persistence
- Chapter 14 I Believe in You
- Acknowledgments
- About the Author
- Next Steps
- Index
- EULA.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-394-32423-5
- 1-394-32425-1
- 9781394324231
- OCLC:
- 1545492531
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