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Six signs of a successful chief experience officer / Amelia Dunlop.
- Format:
- Book
- Author/Creator:
- Dunlop, Amelia, author.
- Series:
- MITSloan management review ; reprint 66123.
- MITSloan management review ; reprint 66123
- Language:
- English
- Subjects (All):
- Consumer satisfaction.
- Success in business.
- Physical Description:
- 1 online resource (4 pages)
- Edition:
- [First edition].
- Place of Publication:
- [Place of publication not identified] : MIT Sloan Management Review, 2024.
- Summary:
- Winning chief experience officers shape the user experiences that boost business outcomes by debunking myths about customer desires with real data. Those data-driven insights enable CXOs to address customer needs and enhance their overall experience interacting with their company or brand. Key strategies include deploying cross-functional teams and ensuring that new technologies directly benefit customers.
- Notes:
- OCLC-licensed vendor bibliographic record.
- OCLC:
- 1545790964
- Publisher Number:
- 53863MIT66123
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