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The three traps that stymie reinvention / Ryan Raffaelli.
- Format:
- Book
- Author/Creator:
- Raffaelli, Ryan, author.
- Series:
- MITSloan management review ; reprint 66115.
- MITSloan management review ; reprint 66115
- Language:
- English
- Subjects (All):
- New products.
- Strategic planning.
- Physical Description:
- 1 online resource (9 pages)
- Edition:
- [First edition].
- Place of Publication:
- [Place of publication not identified] : MIT Sloan Management Review, 2024.
- Summary:
- Efforts to capitalize on growth opportunities that involve new markets or new kinds of products can stumble for three reasons that the author has dubbed reinvention traps. These obstacles occur when a company culture is too strongly identified with its traditional offerings; organizational structures don't serve both incremental and radical innovation; or factions arise that limit collaboration.
- Notes:
- OCLC-licensed vendor bibliographic record.
- OCLC:
- 1545529835
- Publisher Number:
- 53863MIT66115
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