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Immersive commerce : early lessons from Walmart / Mary Lacity, Remko Van Hoek.
- Format:
- Book
- Author/Creator:
- Lacity, Mary Cecelia, author.
- Hoek, Remko Van, author.
- Series:
- MITSloan management review ; reprint 66222.
- MITSloan management review ; reprint 66222
- Language:
- English
- Subjects (All):
- Wal-Mart (Firm).
- Electronic commerce.
- Virtual reality.
- Physical Description:
- 1 online resource (7 pages)
- Edition:
- [First edition].
- Place of Publication:
- [Place of publication not identified] : MIT Sloan Management Review, 2024.
- Summary:
- With an eye to next-generation shoppers, Walmart has created immersive commerce experiences across three virtual reality (VR) platforms, including Roblox. Marketing leaders and others interested in exploring immersive commerce should consider Walmart's early experiments and lessons, ranging from the power of community input to the need for new analytics specific to virtual worlds.
- Notes:
- OCLC-licensed vendor bibliographic record.
- OCLC:
- 1545537133
- Publisher Number:
- 53863MIT66222
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