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How Ferrari hit the brakes on a deepfake CEO / Sandra Galletti, Massimo Pani.
O'Reilly Online Learning: Academic/Public Library Edition Available online
O'Reilly Online Learning: Academic/Public Library Edition- Format:
- Book
- Author/Creator:
- Galletti, Sandra, author.
- Pani, Massimo, author.
- Series:
- MITSloan management review ; reprint 66333.
- MITSloan management review ; reprint 66333
- Language:
- English
- Subjects (All):
- Deepfakes.
- Ferrari automobile.
- Physical Description:
- 1 online resource (7 pages)
- Edition:
- [First edition].
- Place of Publication:
- [Place of publication not identified] : MIT Sloan Management Review, 2025.
- Summary:
- In July 2024, a Ferrari executive received several WhatsApp messages that appeared to have been sent by CEO Benedetto Viga. But this was a deepfake -- a highly realistic video, image, text, or voice that has been generated using technology, including AI. This scam attempt is a wake-up call for organizations and executives and offers important lessons. Here, deepfake experts share seven steps organizations can take to protect their financial assets and reputations from deepfake threats.
- Notes:
- OCLC-licensed vendor bibliographic record.
- OCLC:
- 1546466977
- Publisher Number:
- 53863MIT66333
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