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Seven reasons to strengthen your customer benefits focus / Allen Weiss, Deborah J. MacInnis.
- Format:
- Book
- Author/Creator:
- Weiss, Allen, author.
- MacInnis, Deborah J., author.
- Series:
- MITSloan management review ; reprint 66131.
- MITSloan management review ; reprint 66131
- Language:
- English
- Subjects (All):
- Consumer satisfaction.
- Physical Description:
- 1 online resource (6 pages)
- Edition:
- [First edition].
- Place of Publication:
- [Place of publication not identified] : MIT Sloan Management Review, 2024.
- Summary:
- Customers don't want your product: They want your product's benefits. However, many companies and marketing leaders still fail to appreciate how focusing on customer benefits can unlock new opportunities -- for innovation, customer satisfaction, and growth. Learn seven significant reasons why you should put customer benefits first, as well as key questions to ask about your customer benefits focus.
- Notes:
- OCLC-licensed vendor bibliographic record.
- OCLC:
- 1546465018
- Publisher Number:
- 53863MIT66131
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