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How Ukrainian companies are transforming wartime challenges into lifelines / Maxim Sytch, Christopher I. Rider.
- Format:
- Book
- Author/Creator:
- Sytch, Maxim, author.
- Rider, Christopher I., author.
- Series:
- MITSloan management review ; reprint 66234.
- MITSloan management review ; reprint 66234
- Language:
- English
- Subjects (All):
- Russian Invasion of Ukraine, 2022.
- War--Economic aspects.
- War.
- Business enterprises--Political aspects--Ukraine.
- Business enterprises.
- Social values--Economic aspects.
- Social values.
- Physical Description:
- 1 online resource (6 pages)
- Edition:
- [First edition].
- Place of Publication:
- [Place of publication not identified] : MIT Sloan Management Review, 2024.
- Summary:
- The examples of four innovative Ukrainian companies highlight the pivotal role businesses can fill during a national crisis, when corporate social responsibility transforms from an option into a vital survival strategy. Companies like BetterMe and Monobank stepped up to address societal needs once Russia began its war with Ukraine, demonstrating how adversity can foster meaningful innovations that help countries and their citizens.
- Notes:
- OCLC-licensed vendor bibliographic record.
- OCLC:
- 1545536685
- Publisher Number:
- 53863MIT66234
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