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Symbiotic marketing / Shikhar Bhaskar.
- Format:
- Book
- Author/Creator:
- Bhaskar, Shikhar, author.
- Prakash, Deepti, active 2023, author.
- Language:
- English
- Subjects (All):
- Marketing.
- Physical Description:
- 1 online resource
- Place of Publication:
- Los Angeles, CA : SAGE Publications, Inc., 2023.
- Summary:
- This entry explains the concept of symbiotic marketing using illustrative examples and carefully reviewing the theory. The advantages and limitations of symbiotic marketing are discussed, and its scope in the current global world is highlighted through the work MSX International and its collaborations with various small and large firms.
- Notes:
- Description based on XML content.
- ISBN:
- 1-0719-2423-0
- 9781071924235
- OCLC:
- 1383659165
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