Situational crisis communication theory / Hugo Marynissen.

Format:

Book

Author/Creator:

Marynissen, Hugo, author.

Language:

English

Subjects (All):

Crisis management.

Communication in crisis management.

Physical Description:

1 online resource

Place of Publication:

Los Angeles, CA : SAGE Publications, Inc., 2023.

Language Note:

English.

Summary:

Situational Crisis Communication Theory (SCCT) suggests that crisis managers should act in a way that saves an organization from potential reputational harm in case of a crisis. SCCT offers a framework for understanding all the dynamics linked to a crisis. Based on specific factors in a crisis that might shape a reputational threat (such as the organization’s responsibility for the crisis, its crisis history and potential prior negative reputation), and a differentiation in crisis types (mainly focusing on whom the responsibility for a crisis can be attributed), an organization can select a specific response strategy to protect itself against negative reactions to a crisis and subsequent reputational harm.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-0719-0774-3

9781071907740

OCLC:

1359914613