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Diffusion of innovations / Balashankar Mulloth and Stefano Rumi.
- Format:
- Book
- Author/Creator:
- Mulloth, Balashankar, author.
- Rumi, Stefano, author.
- Language:
- English
- Subjects (All):
- Diffusion of innovations.
- Physical Description:
- 1 online resource : illustrations
- Place of Publication:
- Los Angeles, CA : SAGE Publications, Inc., 2023.
- Summary:
- Diffusion of Innovation Theory helps explain how innovations become gradually adopted over time by a group. This publication discusses how attitudes toward new products and services are shaped and spread through social networks and modes of communication, with an emphasis on how individuals with different attitudes toward innovation respond to unfamiliar opportunities.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-0719-0506-6
- 9781071905067
- OCLC:
- 1359914361
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