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Lean startup theory / LaTanya White.

SAGE Business Foundations Collection Available online

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Format:
Book
Author/Creator:
White, LaTanya, author.
Language:
English
Subjects (All):
New business enterprises.
Physical Description:
1 online resource : illustrations
Place of Publication:
Los Angeles, CA : SAGE Publications, Inc., 2023.
Language Note:
English.
Summary:
The lean startup theory is the idea that a founder never stops learning about how the world perceives their products and services. This continuous customer discovery helps build a better product or service faster. Blkflmmkr (pronounced Black Filmmaker), a startup apparel brand that celebrates people of color on all sides of the camera, used lean startup to garner exposure on national television within two short years. Learn when and how to apply lean Startup to your business idea by putting the theory into practice.
Notes:
Description based on publisher supplied metadata and other sources.
ISBN:
1-0719-0516-3
9781071905166
OCLC:
1359914474

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