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Consumer well-being / Ronald Hill.
- Format:
- Book
- Author/Creator:
- Hill, Ronald, active 2023, author.
- Language:
- English
- Subjects (All):
- Marketing.
- Business ethics.
- Physical Description:
- 1 online resource
- Place of Publication:
- Los Angeles, CA : SAGE Publications, Inc., 2023.
- Summary:
- Understanding consumer well-being is integral to good marketing practice and public policy solutions to a variety of social issues. This publication helps readers recognize both the origins and components of well-being research and explores how such knowledge can be used to help one become a more informed marketer.
- Notes:
- Description based on: online resource; title from PDF information screen (Worldcat, viewed May 1, 2023).
- ISBN:
- 1-0718-9761-6
- 9781071897614
- OCLC:
- 1359914340
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