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Media richness theory / Chien Lee.
- Format:
- Book
- Author/Creator:
- Lee, Chien, author.
- Language:
- English
- Subjects (All):
- Business communication.
- Physical Description:
- 1 online resource
- Place of Publication:
- London : SAGE Publications, Ltd., 2023.
- Language Note:
- English.
- Summary:
- Media richness theory helps communicators match the most appropriate media to a communication task in business communication. This is particularly important for complex and equivocal tasks. When the appropriate media is chosen, managers can communicate the information clearly and the audience can process the information efficiently. In this publication, media richness theory is explained and readers are given the opportunity to practice applying it in contexts ranging from events management to software development.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-0718-9759-4
- 9781071897591
- OCLC:
- 1359914969
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