2 options
Authenticity / Rosanna Smith.
- Format:
- Book
- Author/Creator:
- Smith, Rosanna, author.
- Language:
- English
- Subjects (All):
- Product management.
- Physical Description:
- 1 online resource
- Place of Publication:
- London : SAGE Publications, Inc., 2025.
- Summary:
- Consumers desire authenticity in the marketplace. However, conveying authenticity to consumers often presents a puzzle for both marketing researchers and practitioners. This publication lays out key findings and current directions in authenticity research in marketing and highlights best practices for marketers.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9781071981269
- 1071981269
- OCLC:
- 1472955715
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