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Blue ocean versus red ocean strategy / Léo-Paul Dana and Aidin Salamzadeh.
- Format:
- Book
- Author/Creator:
- Dana, Leo Paul, author.
- Salamzadeh, Aidin, author.
- Language:
- English
- Subjects (All):
- Business planning.
- Strategic planning.
- Physical Description:
- 1 online resource
- Place of Publication:
- Los Angeles, CA : SAGE Publications, Inc., 2023.
- Summary:
- This publication discusses the blue ocean and red strategies and their history theoretically. Afterwards, explores the criticisms, limitations, and emerging directions. Finally, indicates when and how to apply the blue and red ocean strategies in practice.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-0719-0517-1
- 9781071905173
- OCLC:
- 1359914578
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