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Technology-driven market transformations for digital fashion and smart luxury / Theodore Tarnanidis, Bruno Sousa, Maro Vlachopoulou, Evridiki Papachristou, Vijaya Kittu Manda, editors.
- Format:
- Book
- Series:
- e-Book Collection.
- e-Book Collection
- Language:
- English
- Subjects (All):
- Fashion merchandising.
- Luxuries--Internet marketing.
- Luxuries.
- Internet marketing.
- Physical Description:
- 1 online resource (15 PDFs (318 pages)).
- Place of Publication:
- Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global Scientific Publishing, 2026.
- Contents:
- Preface
- Chapter 1. Luxury and Smart Products
- Chapter 2. Smart Luxury: Redefining Premium Experiences With IoT and AI
- Chapter 3. Bridging Luxury and Culture: The Power of Cross-Cultural Marketing
- Chapter 4. Effect of Green Branding on Sustainable Competitive Advantage With Mediating Role of Continuous Learning in the Case of Luxury Products, Ethiopia
- Chapter 5. Luxury Brands in the Real Estate Sector in Portugal: Understanding the Relationship Between Brand and Consumer Loyalty
- Chapter 6. Unveiling Snapchat's Influence on Digital Fashion, Self-Expression, and Brand Engagement: Bitmoji, Brands, and Beyond
- Chapter 7. Luxury AI and IoT as the New Artisans of Exclusivity Leading to Hyper-Personalisation
- Chapter 8. Redefining Art, Fashion, and Design Through NFTs and the Metaverse
- Chapter 9. The Role of CLO 3D in High-End Virtual Fashion Design
- Compilation of References
- About the Contributors
- Index.
- Notes:
- Includes bibliographic references and index.
- Electronic reproduction. Hershey, Pa. Available via World Wide Web.
- Description based on title screen (IGI Global, viewed 08/11/2025).
- Other Format:
- Print version:
- ISBN:
- 9798337361994
- 9798337362007
- Publisher Number:
- 40032916473
- Access Restriction:
- Restricted for use by site license.
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