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The high cost of executives' intellectual property blind spots / Frank Tietze, Marcus Holgersson, Pratheeba Vimalnath, Charlotte van Dijk-Wittkampf.
O'Reilly Online Learning: Academic/Public Library Edition Available online
O'Reilly Online Learning: Academic/Public Library Edition- Format:
- Book
- Author/Creator:
- Tietze, Frank, author.
- Holgersson, Marcus, author.
- Vimalnath, Pratheeba, author.
- Dijk-Wittkampf, Charlotte van, author.
- Series:
- MITSloan management review ; reprint 67112.
- MITSloan management review ; reprint 67112
- Language:
- English
- Subjects (All):
- Intellectual property--Economic aspects.
- Executive ability.
- Physical Description:
- 1 online resource (7 pages)
- Edition:
- [First edition].
- Place of Publication:
- [Place of publication not identified] : MIT Sloan Management Review, 2025.
- Summary:
- Do senior executives understand intellectual property issues sufficiently to make good strategic decisions? A study that invited IP experts' opinions on the question found that 40% have encountered top managers whose grasp of IP was insufficient, leading to poor business decisions. Research data underscores the IP essentials that top executives need to understand and highlights strategic considerations they should keep in mind when setting strategy around intellectual property.
- Notes:
- OCLC-licensed vendor bibliographic record.
- OCLC:
- 1543545814
- Publisher Number:
- 53863MIT67112
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