Practical Marketing for Your School Library.

Format:

Book

Author/Creator:

Mansfield, C. L., author.

Language:

English

Subjects (All):

Libraries--Marketing.

Libraries.

School libraries--Public relations.

School libraries.

Physical Description:

1 online resource (201 pages)

Edition:

1st ed.

Distribution:

New York : Bloomsbury Publishing (US), 2025.

Place of Publication:

New York : Bloomsbury Libraries Unlimited, 2025.

System Details:

text file HTML

Summary:

Provides librarians and teachers with innovative ideas for producing a marketing plan, newsletters, social media marketing, library programming, and more to position the library as an essential resource.

Contents:

Cover

Contents

1 Introduction: The Evolving Role of the School Library

2 Marketing Foundations for School Libraries

3 Understanding Your Target Audiences

4 Using Analytical Tools and Innovative Approaches from the Business World

5 Creating a Distinctive Brand Identity

6 Developing a Strategic Marketing Plan for the School Library

7 Using Technology to Support Your Marketing Efforts

8 Creating Engaging Content

9 Hosting Impactful Programs and Events

10 Building Strategic Partnerships

11 Aligning Your Library Program

12 Developing Library Initiatives

13 Measuring Marketing Success in the School Library

14 Making Your Library Facility Market-Friendly

15 Resourcing and Budgeting for Marketing Success

16 Library Programming in Practice

17 Case Studies

18 Long-Term Library Calendar Planning

19 Sample Library Lesson Plans

20 Book Study

Appendix: Tech Tools

Glossary

Bibliography

Index

About the Author.

ISBN:

979-82-16-19374-6

979-82-16-19247-3

979-82-16-19246-6

OCLC:

1535977042