Caroline Jones collection

Format:

Book

Series:

Women's Studies Archive: Female Forerunners Worldwide

Language:

English

Subjects (All):

Commercial correspondence.

Marketing research.

Physical Description:

1 online resource (829 manuscripts) illustrations

Place of Publication:

[Place of publication not identified] [publisher not identified] 1942-1996

Summary:

Caroline R. Jones (1942-2001), an African American advertising executive, worked for a number of prominent New York ad agencies and founded her own firm in 1986. She is best known for her work in assisting clients in marketing to minority consumers. The collection contains creative presentations, business correspondence, internal memoranda, market research, focus group interviews, production documents, print advertisements, and other documentation for numerous clients at J. Walter Thompson, Kabon Consultants, Zebra Associates, Kenyon and Eckhardt, the Black Creative Group, BBDO, Mingo-Jones Advertising, and Caroline Jones Advertising. Also included are articles and speeches by Jones, including many on the subject of targeted marketing to minority consumers; photographs, awards and publicity; and a small body of personal papers from her childhood in Benton Harbor, Michigan and her experiences at the University of Michigan. The years at Caroline Jones Advertising (1986-1995) are most thoroughly documented and include extensive client files on minority consumer market development for major clients. Please note that certain subseries and individual items in physical collection have not been digitized and have been removed due to copyright or data protection reasons

Notes:

Includes the following publications: Bruce's slender slice; Hispanic marketing plan; Mercury; Nation's week, launching the nations week planning parameters and others

Date range: 1942-1996

Reproduction of the originals from the Smithsonian Institution

Local Notes:

Images from the source libraries are selected contents of the original collection materials as representative of their value and pertinence to the digital product

OCLC:

1351522959

Access Restriction:

Restricted for use by site license