Sustainable digital enterprise : innovating strategies for the social media ecosystem / Maria Giovanna Confetto (Senior Researcher and Lecturer of Economics and Business Management, Department of Political and Communication Sciences, Università degli Studi di Salerno) and Claudia Covucci (Research Fellow in Economics and Business Management, Department of Economics, Statistics and Business, Universitas Mercatorum, Italy).

Format:

Book

Author/Creator:

Confetto, Maria Giovanna, author.

Covucci, Claudia, author.

Contributor:

Edward Elgar Publishing, publisher.

Language:

English

Subjects (All):

Social media.

Entrepreneurship.

Sustainability--Technological innovations.

Sustainability.

Genre:

Electronic books.

Physical Description:

1 online resource (172 pages)

Edition:

First edition.

Place of Publication:

Northampton : Edward Elgar Publishing, 2025.

Summary:

"Sustainable Digital Enterprise explores how digital technologies, corporate sustainability, and social media shape the future of businesses as part of an evolving ecosystem. With academic rigour, Maria Giovanna Confetto and Claudia Covucci reveal how these forces, when aligned, can help organisations become more ethical, innovative and successful. Pairing theory with real-world solutions, Confetto and Covucci provide practical tools and guidance, including strategies for ethical data management, a corporate digital sustainability framework, and methods to create user-focused digital experiences. They present actionable suggestions for creating, managing, and optimising sustainability-focused content, ensuring alignment with web principles and audience engagement. Ultimately, the book helps readers understand how businesses can harmonise digital transformation with sustainability goals, creating long-term value for both society and the environment. Introducing new concepts and frameworks, this book is of benefit to students, academics, and researchers in the fields of business and management, entrepreneurship, corporate sustainability, and digital technologies. Its fresh theoretical perspectives and empirical insights will also be of interest to business leaders and managers seeking to enhance corporate sustainability practices through digital technologies"-- Provided by publisher.

Contents:

Contents: Foreword

Preface

1. Social media as an ecosystem: A new definition through an agile lens

2. Ethical issues in managing digital data and technologies

3. Defining corporate digital sustainability

4. Social media-driven sustainable open innovation: Opportunities and challenges

5. How to build sustainable digital experiences to engage users

6. Social media for sustainability advocacy

7. Managing sustainability digital content

References.

Notes:

Includes bibliographical references and index.

Description based on print record.

ISBN:

9781035365449 (e-book)

Access Restriction:

Restricted for use by site license.