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The B2B opportunity in corporate sustainability / Tensie Whelan and David Linich.
- Format:
- Book
- Author/Creator:
- Whelan, Tensie, author.
- Linich, David, author.
- Series:
- MITSloan management review ; reprint 67105.
- MITSloan management review ; reprint 67105
- Language:
- English
- Subjects (All):
- Industrial marketing.
- Sustainable development.
- Physical Description:
- 1 online resource (5 pages)
- Edition:
- [First edition].
- Place of Publication:
- [Place of publication not identified] : MIT Sloan Management Review, [2025]
- Summary:
- As consumer demand for sustainable products grows and regulatory pressure increases, B2B suppliers have an opportunity to grow market share by helping their customers meet sustainability goals. Success requires developing credible sustainability offerings, investing in well-trained salespeople who can effectively communicate both environmental and economic benefits, and backing sustainability claims with data and third-party certification.
- Notes:
- OCLC-licensed vendor bibliographic record.
- OCLC:
- 1540343821
- Publisher Number:
- 53863MIT67105
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