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Convencer Desde la Publicidad, la Comunicación y el Arte.
- Format:
- Book
- Author/Creator:
- Navas Carrillo, Daniel.
- Series:
- Sociedad y Comunicación Series
- Language:
- Spanish
- Subjects (All):
- Advertising--Psychological aspects.
- Advertising.
- Communication--Social aspects.
- Communication.
- Physical Description:
- 1 online resource (445 pages)
- Edition:
- 1st ed.
- Place of Publication:
- Bogota : Marcial Pons Ediciones Jurídicas y Sociales, S.A., 2024.
- Summary:
- This book explores the intersection of advertising, communication, and art, focusing on strategies for persuasion in various contexts. It delves into topics such as humor in advertising, innovation in educational methods for creativity, social responsibility in communication, and the monetization strategies of free-to-play video games. Contributions from experts across universities and institutions provide a multidisciplinary perspective, covering theoretical analysis, case studies, and methodological approaches. The work aims to provide insights into how advertising and communication can be utilized effectively to achieve artistic, social, and commercial objectives. Intended for professionals, scholars, and students in fields such as marketing, communication, and social sciences, it offers a comprehensive overview of contemporary practices and challenges in these domains. Generated by AI.
- Notes:
- Description based on publisher supplied metadata and other sources.
- Part of the metadata in this record was created by AI, based on the text of the resource.
- OCLC:
- 1511109398
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