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Estrategias para combatir la ilegalidad en los juegos de suerte y azar a través del posicionamiento de marca : caso Lotería de Medellín / investigadoras autoras, Ruth Julieth Echavarría Pérez, Ana María Gutiérrez Garzón, Yuliana Gómez Zapata.
- Format:
- Book
- Author/Creator:
- Echavarría Pérez, Ruth Julieth, author.
- Gutiérrez Garzón, Ana María, author.
- Gómez Zapata, Yuliana, author.
- Language:
- Spanish
- Subjects (All):
- Branding (Marketing)--Colombia.
- Branding (Marketing).
- Lotteries--Colombia.
- Lotteries.
- Advertising--Lotteries--Colombia.
- Advertising.
- Physical Description:
- 1 online resource : illustrations.
- Edition:
- Primera edición.
- Place of Publication:
- Medellín, Colombia: Sello Editorial Tecnológico de Antioquia, [2023]
- System Details:
- text file
- Notes:
- Includes bibliographical references.
- Online resource; title from PDF title page (Digitalia, viewed November 19, 2024)
- ISBN:
- 958-8628-93-8
- OCLC:
- 1473344917
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