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El Dibujo Publicitario.
- Format:
- Book
- Author/Creator:
- Cámara, Sergi.
- Series:
- Aula de Dibujo Profesional
- Language:
- Spanish
- Subjects (All):
- Arte publicitario.
- Publicidad.
- Local Subjects:
- Arte publicitario.
- Publicidad.
- Genre:
- Libros electrónicos.
- Physical Description:
- 1 online resource (116 pages)
- Edition:
- 1st ed.
- Place of Publication:
- Badalona : PARRAMóN PAIDOTRIBO, 2022.
- Summary:
- This book delves into the intricate world of advertising design, focusing on the creative processes and techniques that underpin successful advertising campaigns. It explores the various materials and methods used in creating compelling visual elements, from traditional media like graphite and watercolor to digital applications. The text also addresses the structure and function of advertising agencies, highlighting the roles of artists, animators, and creative teams in developing impactful media across print, audiovisual, and interactive platforms. Designed for advertising professionals and students, it provides a comprehensive overview of the advertising industry's creative and strategic aspects, with insights into both traditional and modern practices. Generated by AI.
- Contents:
- Intro
- Cubierta
- Portadilla
- Derechos de autor
- Sumario
- Presentación
- En Busca de la idea
- La agencia de publicidad
- Al producto a través del sentimiento
- Los Materiales
- Materiales de dibujo y de creación
- Procedimiento y Resultado
- Profundidad y las tres dimensiones
- La figura h umana
- El Medio impreso
- Una imagen vale más que mil palabras
- El Medio audiovisual
- La publicidad en cine y televisión
- Planificación de un spot a través del shooting
- La realización del storyboard
- El spot de animación
- El Medio interactivo
- La publicidad en internet
- Glosario
- Bibliografía y agradecimientos.
- Notes:
- Description based on publisher supplied metadata and other sources.
- Part of the metadata in this record was created by AI, based on the text of the resource.
- Other Format:
- Print version: Càmara, Sergi El Dibujo Publicitario
- ISBN:
- 9788434299924
- OCLC:
- 1377205811
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