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Marketing Sanitario.
- Format:
- Book
- Author/Creator:
- Lamata Cotanda, Fernando.
- Language:
- Spanish
- Subjects (All):
- Marketing sanitario.
- Local Subjects:
- Marketing sanitario.
- Genre:
- Libros electrónicos.
- Physical Description:
- 1 online resource (399 pages)
- Edition:
- 1st ed.
- Place of Publication:
- Madrid : Ediciones Diaz de Santos S.A., 1994.
- Summary:
- This book, 'Marketing Sanitario', edited by F. Lamata and co-authors, explores the application of marketing concepts specifically within the healthcare sector. It delves into the general principles of marketing, the value and product of healthcare services, and the types of healthcare products. The book also examines market analysis, customer research, and the creation of marketing plans tailored to healthcare institutions. It discusses the importance of branding, service portfolios, and the role of healthcare personnel in marketing strategies. The book is intended for healthcare professionals and administrators looking to improve the marketing and management of healthcare services. Through case studies and practical examples, it provides insights into effective communication, internal marketing, and strategic planning within the healthcare industry. Generated by AI.
- Contents:
- Prólogo
- Presentación
- Introducción
- 1. CONCEPTOS GENERALES
- CONCEPTO DE MARKETING
- VALOR Y PRODUCTO
- CARACTERÍSTICAS DE LOS SERVICIOS
- CARACTERÍSTICAS DEL PRODUCTO SANITARIO
- TIPOS DE PRODUCTOS SANITARIOS
- 2. ANÁLISIS DE MERCADOS Y CLIENTES
- CARACTERÍSTICAS DEL MERCADO SANITARIO
- INVESTIGACIÓN DEL MERCADO SANITARIO
- CLIENTE O PACIENTE
- 3. POLÍTICA DE PRODUCTOS
- DISEÑO DE PRODUCTOS SANITARIOS
- LA MARCA
- PRECIOS/COSTES/PRESUPUESTOS
- CARTERA DE SERVICIOS
- 4. DISTRIBUCIÓN
- ACCESIBILIDAD
- EL PERSONAL EN CONTACTO
- 5. COMUNICACIÓN
- MEDIOS DE COMUNICACIÓN (Prensa, radio televisión)
- PROMOCIÓN
- MERCHANDISING
- RELACIONES PÚBLICAS
- COMUNICACIÓN PERSONAL
- SOPORTE FÍSICO
- OTROS CLIENTES
- CONFERENCIAS Y CHARLAS Generated by AI.
- Notes:
- Description based on publisher supplied metadata and other sources.
- Part of the metadata in this record was created by AI, based on the text of the resource.
- ISBN:
- 9788490524442
- 8490524440
- OCLC:
- 1453054491
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