Consumer Behavior / Joao Heitor De Avila Santos.

Format:

Book

Author/Creator:

Santos, Joao Heitor De Avila, author.

Language:

English

Subjects (All):

Consumer behavior.

Decision making.

Physical Description:

1 online resource (262 pages)

Edition:

First edition.

Place of Publication:

Burlington, ON : Toronto Academic Press, [2024]

Summary:

This book by João Heitor de Avila Santos provides a comprehensive examination of consumer behavior, exploring its origins, scope, and significance in modern society. It delves into consumer culture, perception, motivation, and attitudes, and discusses how these elements influence consumer behavior. The book also covers consumer buying behavior, the decision-making process, and factors affecting consumer choices. Aimed at researchers and scholars, it emphasizes the importance of understanding consumer behavior for effective marketing and innovation. The text offers insights into cultural, social, personal, and psychological factors that shape consumer actions, using a blend of academic and practical perspectives. Generated by AI.

Contents:

Cover

Title Page

Copyright

About The Author

Contents

List of Figures

List of Abbreviations

Preface

Chapter 1: Introduction To Consumer Behavior

Unit Introduction

1.1. Consumer

1.2. Consumer Behavior

1.3. The Origin Of Consumer Behavior

1.4. Scope Of Consumer Behavior Field

1.5. Why Study Consumer Behavior?

1.6. Perspective Of Consumer Behavior Field

1.7. Nature Of Consumer Behavior

1.8. Importance Of Consumer Behavior

1.9. Factor Affecting Consumer Behavior

1.10. Consumer Behavior And Marketing

1.11. Application Of Consumer Behavior In Marketing

1.12. Relationship Between Marketing Mix And Consumer Behavior

1.13. Current Trends In Consumer Behavior Around The World

1.14. Industrial and Individual Consumer BehaviorModels

1.15. Summary

1.16. Review Questions

1.17. Multiple Choice Questions

References

Chapter 2: Consumer Culture And Influences On Consumer Behavior

Unit Introduction Generated by AI.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

Description based on print version record.

Includes bibliographical references and index.

ISBN:

9781779561251

1779561253

OCLC:

1450106862