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Communications Guide for Startups : How to Win Customers, Investors, and new Talent through Inspiring Messaging / Lydia Prexl
- Format:
- Book
- Author/Creator:
- Prexl, Lydia, Author.
- Language:
- English
- Subjects (All):
- startup.
- scale-up.
- entrepreneur.
- foundation.
- founder.
- business.
- young company.
- business idea.
- business plan.
- public relations.
- PR.
- external communications.
- corporate communications.
- funding communications.
- press spokesperson.
- outreach.
- media relations.
- investor relations.
- communications mix.
- communications channels.
- communications strategy.
- PR campaigns.
- PR measures.
- PR monitoring.
- pitch.
- press relations.
- social media.
- internal communications.
- employee communications.
- employer branding.
- HR communication.
- CEO communications.
- CEO branding.
- change communications.
- public affairs.
- brand.
- marketing.
- narrative.
- external events.
- internal event.
- Local Subjects:
- startup.
- scale-up.
- entrepreneur.
- foundation.
- founder.
- business.
- young company.
- business idea.
- business plan.
- public relations.
- PR.
- external communications.
- corporate communications.
- funding communications.
- press spokesperson.
- outreach.
- media relations.
- investor relations.
- communications mix.
- communications channels.
- communications strategy.
- PR campaigns.
- PR measures.
- PR monitoring.
- pitch.
- press relations.
- social media.
- internal communications.
- employee communications.
- employer branding.
- HR communication.
- CEO communications.
- CEO branding.
- change communications.
- public affairs.
- brand.
- marketing.
- narrative.
- external events.
- internal event.
- Physical Description:
- 1 online resource (356 pages)
- Edition:
- 1st ed.
- Place of Publication:
- Tübingen UVK Verlag 2022
- Biography/History:
- Lydia Prexl has been responsible for corporate communications at startups since 2019. For Getsafe, she built the communications function from the ground up; in 2022 she joined Unzer as Director of Communications. Before that, she worked as a communicator for numerous other companies.
- Summary:
- Turning communication into your start-up's biggest asset Nine out of ten startups fail. One cause of failre is bad communication - both externally and internally. Yet there is little systematic advice on how startups and scale-ups can overcome this challenge and inspire all stakeholders around the company's vision, values, and offering. This book closes this gap - with seventy experts sharing their learnings and experiences. It is a guide for all curious to learn more about how to win customers, investors and new talent through a convincing narrative, covering external, internal, social media and leadership communication.
- Contents:
- 1 On the Why and How of Startup-Communication 2 Is that still PR? Related Disciplines of Corporate Communications 3 Organisational Challenges for Communication Teams in Startups 4 PR, Yes, But How? From Strategy, Tactics, and Monitoring 5 The Peculiarities and Intricacies of Startup Communications 6 How Do I Get in the Paper? The Art of Media Relations 7 From TikTok to Twitter: Social Media Communication 8 The Pitfalls and Triumphs of Events 9 Public Affairs & Crisis Communication 10 From the Inside Out - Why Good Corporate Communication Starts with the Employees
- Notes:
- [1. Auflage]
- ISBN:
- 9783739882185
- 3739882182
- Publisher Number:
- 9783739882185
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