Proximity marketing : converging community, consciousness, and consumption / Rajagopal and Charlene Kronstedt.

Format:

Book

Author/Creator:

Rajagopal, 1957- author.

Kronstedt, Charlene, author.

Language:

English

Subjects (All):

Cell phones.

Swarm intelligence.

Consumer advocacy.

Collective behavior.

Internet advertising.

Internet marketing.

Physical Description:

1 online resource (218 pages) : illustrations

Edition:

First edition.

Place of Publication:

New York, NY : Business Expert Press, LLC, [2024]

Summary:

This book discusses emerging concepts and practices of proximity marketing through theoretical foundations, design arguments, and managerial analysis. It converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches. Success factors of the proximity marketing in the context of customer-centric companies synchronized with crowd-based business modeling, co-creation, and coevolution initiatives have been explained through the people-oriented models. This book presents innovative concepts, best practices, and case studies on proximity marketing strategy in the emerging markets and contributes to the new concepts in business.

Contents:

Chapter 1. Synchronizing business designs

Chapter 2. Proximity marketing

Chapter 3. Social psychodynamics

Chapter 4. Social steering strategy

Chapter 5. Consumer advocacy.

Notes:

Includes bibliographical references and index.

Description based on publisher supplied metadata and other sources.

Description based on print version record.

ISBN:

9781637425787

1637425783

OCLC:

1417344338