Digital strategy framework : a practical guide for business incumbents / Amit Prabhu.

Format:

Book

Author/Creator:

Prabhu, Amit, author.

Series:

Big data, business analytics, and smart technology collection.

Big data, business analytics, and smart technology collection

Language:

English

Subjects (All):

Business enterprises--Technological innovations.

Business enterprises.

Strategic planning.

Physical Description:

1 online resource (244 pages)

Edition:

First edition.

Place of Publication:

New York, NY : Business Expert Press, LLC, [2024]

System Details:

Mode of access: World Wide Web.

System requirements: Adobe Acrobat reader.

Summary:

Business incumbents constantly face disruption threats. Most of them have embarked on the digital transformation journey. Around 70 percent of transformation projects fail. One of the many reasons of failure is a lack of clear and concrete Digital Strategy. This book contains a comprehensive Digital Strategy Framework for business incumbents, providing a step-by-step guidance during the strategy creation and execution phases. Though anyone can read and derive benefits from this book, it is primarily for executives, strategists, transformation drivers, change agents, leaders, and managers. Its success lies in how effectively they apply the framework at their workplace. This book is not just about information...it's all about transformation!.

Contents:

Praise for Digital strategy framework

Introduction

Chapter 1. Incumbent challenges ; Chapter 2. Digital strategy creation

Chapter 3. Wanted position and strategic priorities

Chapter 4. Digital strategy execution

Chapter 5. Digital transformation

Chapter 6. Talent XYZ

a fictitious case study

Appendix. Digital technologies

Conclusion.

Notes:

Includes bibliographical references and index.

Description based on publisher supplied metadata and other sources.

Description based on print version record.

ISBN:

9781637425664

163742566X

OCLC:

1420889557