Digital transformation in African SMEs. Emerging issues and trends. Volume 3. / Mohammed Majeed [and three others].

Format:

Book

Author/Creator:

Majeed, Mohammed, author.

Series:

Advanced Computing Techniques: Implementation, Informatics and Emerging Technologies Series

Language:

English

Subjects (All):

Computer security.

Physical Description:

1 online resource (128 pages)

Edition:

First edition.

Place of Publication:

Singapore : Bentham Science Publishers, [2024]

Summary:

Digital Transformation in African SMES: Emerging Issues and Trends aims to shed light on the various advantages and drawbacks of the same along with the opportunities and markets that are emerging because of digital transformation. This book provides comprehensive insights into the role of electronic commerce in the success of Small and Medium Enterprises (SMEs) in developing countries, with a specific focus on Africa (Chapter 1). Chapter 2 explores the nexus between digital transformation and SME performance, offering perspectives from developing economies. The challenges faced by SMEs in Africa regarding the adoption of Big Data are examined in Chapter 3. Chapter 4 delves into the exploration of email marketing strategies among SMEs. Additionally, the book covers factors influencing the adoption of Big Data by SMEs in Africa (Chapter 5) and investigates the use of technology by SMEs and its impact on the firms (Chapter 6). Chapter 7 focuses on key factors and impacts related to the adoption of social media by Small and Medium Enterprises. The volume provides information for educators at all levels to obtain a complete understanding of the technology-based environment that impacts teaching and commerce. It also serves as a resource for policymakers, businessmen, researchers, and university and college students, interested in digital transformation in Africa.

Contents:

Cover

Title

Copyright

End User License Agreement

Contents

Foreword

Preface

List of Contributors

Electronic Commerce For SME's Success In Developing Countries. A Focus On Africa

Mohammed Abdul-Basit Fuseini1,* and Mohammed Majeed1

INTRODUCTION

Contributions of the Chapter

LITERATURE

E-commerce

Categories of E-commerce

B2B E-commerce

B2C E-commerce

E-Commerce in Africa

Electronic Commerce for SMEs’ Success

Chatbots

Augmented Reality (AR)

Virtual Reality

Social Media

Data Analytics

Benefits of E-Commerce to SMEs

Effective Time Used

Monitoring

Cost Reduction and Lower Price

Customer Database

Extensive Selection of Goods Generated by AI.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

Description based on print version record.

Includes bibliographical references.

ISBN:

9789815223378

9815223372

OCLC:

1424745145