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Digital Marketing : QuickStudy Digital Reference and Study Guide.
- Format:
- Book
- Author/Creator:
- Allison, Kyle.
- Language:
- English
- Subjects (All):
- Internet marketing.
- Social media.
- Physical Description:
- 1 online resource (6 pages)
- Edition:
- 1st ed.
- Place of Publication:
- Newburyport : BarCharts Publishing, Inc., 2023.
- Summary:
- This book provides comprehensive insights into digital marketing strategies, focusing on Search Engine Optimization (SEO) and Search Engine Marketing (SEM). It explores techniques for optimizing websites to improve search engine rankings, including keyword research, content creation, and link building. Additionally, it compares SEO's long-term organic traffic benefits with SEM's paid advertising approach for immediate results. The text also addresses mobile marketing, email marketing, and social media marketing as crucial components of a digital strategy, emphasizing the importance of metrics and analytics in measuring campaign effectiveness. Aimed at business professionals and marketers, the book serves as a detailed guide to enhancing online visibility and customer engagement. Generated by AI.
- Contents:
- FUNDAMENTALS
- SEO &
- SEM
- MOBILE MARKETING
- EMAIL MARKETING
- SOCIAL MEDIA MARKETING
- DIGITAL MEDIA
- DIGITAL MARKETING ANALYTICS &
- METRICS.
- Notes:
- Description based on publisher supplied metadata and other sources.
- Part of the metadata in this record was created by AI, based on the text of the resource.
- Other Format:
- Print version: Allison, Kyle Digital Marketing
- ISBN:
- 9781423249511
- 1423249518
- OCLC:
- 1394121932
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