The Hashtag Hustle : Law and Policy Perspectives on Working in the Influencer Economy / edited by Taylor Annabell [and three others].

Format:

Book

Contributor:

Annabell, Taylor, editor.

Edward Elgar Publishing, publisher.

Series:

Elgar law, technology and society.

Elgar Law, Technology and Society Series

Language:

English

Subjects (All):

Internet--Law and legislation.

Internet.

Internet personalities.

Physical Description:

1 online resource (0 pages)

Edition:

First edition.

Place of Publication:

Northampton : Edward Elgar, 2025.

Summary:

This timely book sheds light on the cultural, economic and legal aspects of content creation as a form of labour, investigating concerns over working conditions, worker protection, and the status of the working relationship. Chapters written by leading experts in the field explore two opposing, yet complementary sides of work: labour as an invisible and underappreciated effort made by influencers, and labour as an economic enterprise. Bringing together authors from different disciplinary backgrounds, the editors gather various threads of research from law, media studies and economics, to raise intriguing questions regarding working as an influencer and how to conceptualise, analyse and apply labour regimes to the broad entrepreneurial portfolio of volatile creative work within the 'hustle' of the creator economy. The Hashtag Hustle exposes the uncertainty around the qualification and characteristics of influencer labour. Providing a detailed exploration of this contemporary topic, The Hashtag Hustle is an ideal read for scholars and academics interested in technology and internet law. The authors present global and diverse coverage of the topic across the academic fields of marketing, management, media studies and communication, making this book a wide-ranging reference tool.

Contents:

Front Matter

Copyright

Contents

Contributors

1. Introduction: The multifaceted nature of the book's phenomenon

PART I A theoretical framework for influencer labour

2. Amplified visibility: Critical reflections on children's social media presence, sharenting and tech-abuse in the age of generative AI

3. The composite careers of social media content creators: Labour, precarity and identity

4. The shelf lives of wanghong: Surviving scandals for internet fame in China

PART II Empirically mapping influencer labour: Evidence, practices and harms

5. Market incentives and advertising disclosure regulations

6. To ban or not to ban?: Understanding the impact of platform discretion in content moderation on professional Twitch streamers

7. Entrepreneurialism, precarity and self-governance: Examining cross-platform creator labour across Chinese and US-based social media economies

PART III Influencers and labour law: A comparative analysis

8. Influencers, labour law and social protection: A comparative analysis between France and the United Kingdom

9. The regulation of influencer labour in India: Situating a novel form of labour amidst colonial continuities of informality

10. Navigating the labour law challenges and implications for digital influencers in Brazil: A call for enhanced regulatory practices

11. Content creators and digital platforms: The potential of selected EU frameworks to address the issues of digital labour beyond platform work

Index.

Notes:

Includes index.

Includes bibliographical references and index.

Creative Commons Attribution - NonCommercial - NoDerivatives 4.0 International CC BY-NC-ND 4.0 cc https://creativecommons.org/licenses/by-nc-nd/4.0/

Description based on publisher supplied metadata and other sources.

Description based on print version record.

ISBN:

9781035332816

1035332817