Superhero culture wars : politics, marketing, and social justice in Marvel Comics / Monica Flegel, Judith Leggatt.

Format:

Book

Author/Creator:

Flegel, Monica, author.

Leggatt, Judith, author.

Language:

English

Subjects (All):

Marvel Comics Group.

Science fiction comic books, strips, etc--History and criticism.

Science fiction comic books, strips, etc.

Cultural pluralism in literature.

Social justice in literature.

Superheroes in literature.

Physical Description:

1 online resource (209 pages) : illustrations

Edition:

First edition.

Distribution:

[London, England] : Bloomsbury Publishing, 2021

Place of Publication:

London [England] : Bloomsbury Academic, 2021.

Summary:

The reactionary Comicsgate campaign against alleged "forced" diversity in superhero comics revealed the extent to which comics have become a key battleground in America's Culture Wars. In the first in-depth scholarly study of Marvel Comics' most recent engagement with progressive politics, Superhero Culture Wars explores how the drive towards greater diversity among its characters and creators has interacted with the company's commercial marketing and its traditional fan base. Along the way the book covers such topics as: · Major characters such as Miles Morales's Spider-man, Kamala Khan's Ms. Marvel, Jane Foster's Thor, Sam Wilson's Captain America and the Secret Empire series' turncoat Captain America · Creators such as G. Willow Wilson, Jason Aaron, Nick Spencer and Michael Bendis · Marketing, the Marvel Universe, and online fan culture Superhero Culture Wars demonstrates how the marketing of Marvel comics as politically progressive has both indelibly shaped its in-world universe and characters, and led to conflicts between its corporate interests, its creators, and it audience.

Notes:

Includes bibliographical references and index.

ISBN:

9781350148673

1350148679

9781350148666

1350148660

9781350148659

1350148652

OCLC:

1232280904