Innovative perspectives on corporate communication in the global world / María-Dolores Olvera-Lobo, Juncal Gutiérrez-Artacho, Irene Rivera-Trigueros, Mar Díaz-Millón.

Format:

Book

Author/Creator:

Olvera Lobo, María Dolores, author.

Contributor:

Olvera Lobo, María Dolores, editor.

Gutiérrez-Artacho, Juncal, editor.

Rivera-Trigueros, Irene, editor.

Díaz-Millón, Mar, editor.

Series:

Advances in linguistics and communication studies (ALCS) book series.

Advances in linguistics and communication studies (ALCS) book series

Language:

English

Subjects (All):

Business communication.

Communication in management.

Communication in organizations.

Physical Description:

28 PDFs (319 pages)

Place of Publication:

Hershey, Pennsylvania : IGI Global, [2021]

System Details:

Mode of access: World Wide Web.

Summary:

"This publication contains different contributions focused on the description of methods, processes and tools that can be adopted to achieve corporate internationalization goals and the importance of collecting all pertinent project knowledge that supports the adoption and utilization of digital marketing strategies for promoting the dissemination of corporate information"-- Provided by publisher.

Contents:

Section 1. Emerging trends in corporate communication. Chapter 1. New media channels in corporate communication and interaction with the new consumer: digital marketing ; Chapter 2. Social media and career building: creating online portfolios and personal brands

Section 2. Corporate communication strategies. Chapter 3. Managing corporate terminology as an internationalization strategy: an overview ; Chapter 4. Relationship marketing and communication as a driver of fundraising loyalty and success in non-profit organizations: a theoretical perspective ; Chapter 5. The digital realm blurs the lines between journalistic and corporate communication: the Rubik's cube as a metaphor for new global strategies

Section 3. Corporate communication and digital marketing. Chapter 6. Digital marketing in times of COVID-19: an analysis of the communication strategies of Spanish SMEs through the web and social media ; Chapter 7. A nudge psychology perspective on digital marketing and communication: learning from the Nigerian scam

Section 4. Multilingual dissemination of corporate information. Chapter 8. Websites, social networks, and corporate translation: an overview of southern Spanish companies in the dentistry sector ; Chapter 9. The role of transcreation in corporate communication: a case study in the US healthcare sector ; Chapter 10. Quality evaluation and workflows in transcreation: a social study ; Chapter 11. Seeking spaces of convergence: cognitive web accessibility and easy-to-read tools as a new market niche in Spain

Section 5. Ethical considerations on corporate communication. Chapter 12. Sexism and advertising in the global world: a theoretical perspective ; Chapter 13. NGO sustainability indicators: evaluation of greening commitments through their website content ; Chapter 14. Socio-corporate impact of the sustainable development goals in higher education: the case of public universities in Andalusia.

Notes:

Description based on print version record.

"Premier Reference Source" -- taken from front cover.

Includes bibliographical references and index.

ISBN:

1-7998-6801-X

OCLC:

1204264309