On behalf of the president : presidential spouses and White House communications strategy today / Lauren A. Wright.

Format:

Book

Author/Creator:

Wright, Lauren A.

Language:

English

Subjects (All):

Bush, Laura Welch, 1946-.

Bush, Laura Welch.

Clinton, Hillary Rodham.

Obama, Michelle, 1964-.

Obama, Michelle.

Communication in politics--United States.

Communication in politics.

Presidents' spouses--Political activity--United States.

Presidents' spouses.

Physical Description:

1 online resource (225 p.)

Distribution:

New York : Bloomsbury Publishing (US), 2023.

Place of Publication:

Santa Barbara, Calif. : Praeger, an imprint of ABC-CLIO, LLC, 2016.

Language Note:

English

System Details:

text file HTML

Summary:

"Award-winning author and White House insider Lauren A. Wright identifies, explains, and measures the impact of the expanding role of presidential spouses in White House and presidential campaign communications strategy with a focus on the Clinton, Bush and Obama administrations. Examines the First Lady's role of enhancing the president's public image and expanding public support for his policy agenda. Focuses on the communications and public relations role of presidential spouses. Analyzes every documented public speech made by a first lady since 1992. Includes interviews with many prominent former White House staff members, journalists, and presidential campaign strategists"-- Provided by publisher.

Contents:

The Puzzle Spouses Pose

What Martha Washington and Michelle Obama Have in Common

Messengers-in-Chief

First, Do No Harm : Next, Do What Comes Natural

The Rhetorical Toolkit Spouses Use to Convince Us

Does It Work?

Modernizing Our Perspectives on Presidential Spouses

Epilogue : An Operative's Guide to Spouse Mobilization in 2016.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

9798400693014

9798216124634

9781440848605

1440848602

OCLC:

945552916