Impacts of online advertising on business performance / Tereza Semerádová and Petr Weinlich, editors.

Format:

Book

Author/Creator:

Semerádová, Tereza, 1989- author.

Contributor:

Semerádová, Tereza, 1989- editor.

Weinlich, Petr, 1976- editor.

Language:

English

Subjects (All):

Internet advertising.

Electronic commerce.

Success in business.

Physical Description:

16 PDFs (262 pages)

Place of Publication:

Hershey, Pennsylvania : IGI Global, [2020]

System Details:

Mode of access: World Wide Web.

Summary:

"This book examines online advertising activities and their connection to business performance in online environments. It also explores online communication channels including website presentation, social media, advertising platforms, and e-mailing"-- Provided by publisher.

Contents:

Chapter 1. What do Facebook users feel about facebook advertising?: using an experience sampling method (ESM) to explore their digital advertising experiences

Chapter 2. Employer branding in the digital era

Chapter 3. A relationship marketing strategy in brand communication: influencer marketing strategy

Chapter 4. Customer engagement strategies of China's e-commerce industry and their impact on China's economy transition

Chapter 5. Online purchase and advertising in Latin America: a consumer comparison among Mexico and Colombia

Chapter 6. Optimization models in google ads campaigns

Chapter 7. Reaching your customers using facebook and google dynamic ads

Chapter 8. The (in)effectiveness of in-stream video ads: comparison of Facebook and YouTube.

Notes:

Description based on print version record.

Includes bibliographical references and index.

ISBN:

9781799816201

OCLC:

1123181319