Fashion trends : analysis and forecasting / Eundeok Kim.

Format:

Book

Author/Creator:

Kim, Eundeok, author.

Fiore, Ann Marie, author.

Kim, Hyejeong, author.

Payne, Alice, author.

Language:

English

Subjects (All):

Clothing trade--Forecasting.

Clothing trade.

Fashion--Forecasting.

Fashion.

Physical Description:

1 online resource (184 pages).

Edition:

Second edition.

Place of Publication:

London. England : Bloomsbury Publishing, 2021.

System Details:

text file

HTML

Summary:

"In a fast-moving global industry, how can anyone know what the next trend will be? Fashion Trends: Analysis and Forecasting offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept. This revised edition includes an updated model of the fashion trend analysis and forecasting process and expanded coverage of social media, digital influencers, sustainability and social responsibility. There are also first-hand visual materials relating to forecasts from leading firms. With the rise of individualism and concern for the sustainable world, the authors also walk you through the 'end of fashion' and what comes next, including: recycled and upcycled fashion, garment rental, subscription services, the circular economy, transparency and traceability, and the role of forecasting in encouraging sustainable lifestyles"-- Provided by publisher.

Contents:

1. The Basics of Fashion Trends and Forecasting

Objectives

Introduction to Fashion Trend Terminology

Fashion Trends in Context

The Framework for Fashion Change

Introduction to Fashion Forecasting Terminology

Historical Overview of Fashion Forecasting

Chapter Summary and Key Terms

Questions for Review and Discussion

Suggested Readings

References

2. Consumers' Role in Fashion Adoption

The Innovation Adoption Process

Factors Influencing the Rate of Adoption: Attributes of the Innovation

Factors Influencing the Rate of Adoption: Consumer Adopter Categories

3. The Process and Methods of Fashion Trend Analysis and Forecasting

The Process of Fashion Trend Analysis and Forecasting

The Methods of Fashion Trend Analysis and Forecasting

Future of Fashion Forecasting

4. The Role of Fashion Industry Professionals in Trend Development and Forecasting

The Role of Fashion Industry Professionals in Creating and Supporting Trends

The Role of Developers, Gatekeepers, and Promoters

Forecasting as an Integrated Process

5. Consumer and Industry Accelerators of Fashion Innovations and Diffusion

The Style-Confident Consumer

Industry Technology Trends that Accelerate Product Innovation and Diffusion

Industry Technology Trends that Accelerate Consumer-Inspired Product Innovation

Digital Technology that Facilitates Opinion Leadership and Innovation Diffusion

6. Social Responsibility and Sustainability Related to Fashion Trends and Forecasting

Definitions of Social Responsibility and Sustainability

Increased Waste Due to Rapid Diffusion of Innovation

The Influences of Social Responsibility and Sustainability on Fashion Trends

Cost Issues Associated with Environmental Improvements and Programs to Encourage Socially Responsible Firms

7. Formats of Trend Forecasts and the Influences of Trend Forecasting on Business Decisions

Formats of Trend Forecasts

The Influences of Trend Forecasting on Business Decisions

Question for Review and Discussion

References.

Notes:

Includes bibliographical references and index.

ISBN:

9781350099029

1350099023

OCLC:

1238133803