Elegant design : a designer's guide to harnessing aesthetics / Luca Iandoli and Giuseppe Zollo.

Format:

Book

Author/Creator:

Iandoli, Luca, author.

Zollo, Giuseppe, author.

Language:

English

Subjects (All):

Design--Philosophy.

Design.

Aesthetics.

Physical Description:

1 online resource.

Edition:

First edition.

Distribution:

London [England] : Bloomsbury Publishing, 2021.

Place of Publication:

London [England] : Bloomsbury Visual Arts, 2022.

Summary:

"Analyzing the work of great artists and designers, with the help of psychology, Elegant Design identifies actionable aesthetic strategies to achieve effective design. It shows how to use these strategies to create visual formats that maximize meaning while using minimum information: the outcome is effective complexity. With case studies in design that successfully navigate complexity and simplicity, such as Nest, and with a variety of exercises at the end of each chapter to train your brain to use aesthetics in this way, this book will be your guide to develop a swinging mind: one that may swing from order and disorder, details and context, equilibrium and disruption, and familiarity and novelty. It will teach you how to create design that is as simple as possible - but not simpler"

Contents:

The simplifying machine

Beauty as effective complexity

Subtract details

Symmetry

Grouping

Splitting

The power of the center

Emphasizing

Remixing

Contrasting and balancing

Design as aesthetic intelligence.

Notes:

Includes bibliographical references and index.

Description based on print version record and CIP data provided by publisher.

ISBN:

9781350174276

1350174270

9781350174290

1350174297

9781350174283

1350174289

OCLC:

1268543132