Television and the Making of Richard Nixon.

Format:

Book

Author/Creator:

Horner, William T.

Language:

English

Subjects (All):

Nixon, Richard M. (Richard Milhous), 1913-1994--On television.

Nixon, Richard M.

Nixon, Richard M. (Richard Milhous), 1913-1994--In mass media.

Television in politics--United States--History--20th century.

Television in politics.

Communication in politics--United States--History--20th century.

Communication in politics.

Mass media and public opinion--United States--History--20th century.

Mass media and public opinion.

Politicians--United States--Public opinion--History--20th century.

Politicians.

Presidents--United States--Public opinion--History--20th century.

Presidents.

United States--Politics and government--1945-1989.

United States.

Physical Description:

1 online resource (259 pages)

Place of Publication:

Jefferson : McFarland & Company, Incorporated Publishers, 2022.

Summary:

"While Richard Nixon's accomplishments and shortcomings are well-documented, one often ignored aspect of his career is his influence on the media conduct of politicians of his generation. Nixon pioneered the use of visual media in politics, beginning in the 1940s during his Congressional service. His historic "Checkers" speech was the first of its kind: a politician using television to save his political career. His appearances on entertainment television, which are now a normal feature of most national political campaigns, broke new ground as well. This book details the blueprint Nixon set for using television to achieve political goals. Presidents have often used new, innovative media as strategic methods of communication and public relations. The author argues that Nixon pioneered television media, using it consistently to connect with the American public"-- Provided by publisher.

Contents:

Cover

Acknowledgments

Preface

Introduction

Part One: Lessons Learned

1. Innovation in Political Communication in the Visual Age

2. Writing a Book and the First Lesson

3. The Second and Third Lessons

4. Nixon's South American Adventure

5. Nixon Makes a Crisis Out of His Visit to the Soviet Union in 1959

6. Campaign '60 as a "Crisis," Part One

7. Campaign '60 as a "Crisis," Part Two

8. A Seventh "Crisis" and More Lessons about the News Media

9. Lessons Nixon Learned from LBJ

Part Two: The Lessons Applied

10. The "Wilderness" Years Were Not the "­Non-Media" Years

11. The Man for All Media

12. Nixon as a Television Guest with a Vengeance

13. The Primary Battle and the Road to Miami

14. Campaign '68: The Nixon Answer

­15. Laughing-in to the White House: Comedy and the Nixon Campaign

16. Working the Refs

Conclusion

Chapter Notes

Bibliography

Index.

Notes:

Description based on publisher supplied metadata and other sources.

Other Format:

Print version: Horner, William T. Television and the Making of Richard Nixon

ISBN:

9781476646633