Integrating art and creativity into business practice / Giovanni Schiuma, University of Basilicata, Italy & University of the Arts London, UK, Antonio Lerro, University of Basilicata, Italy [editors].

Format:

Book

Author/Creator:

Schiuma, Giovanni, author.

Contributor:

Schiuma, Giovanni, editor.

Lerro, Antonio, editor.

Series:

Research essentials.

Advances in business strategy and competitive advantage.

Advances in business strategy and competitive advantage (ABSCA) book series

Language:

English

Subjects (All):

Creative ability in business.

Art and industry.

Physical Description:

1 online resource (xviii, 260 pages) : illustrations (some color).

Place of Publication:

Hershey, PA : Business Science Reference, [2017]

System Details:

Mode of access: World Wide Web.

Summary:

"[This book] is a key reference source for the latest scholarly research on the tools, techniques, and methods pivotal to the management of arts and creativity-based assets in contemporary organizations. Highlighting relevant perspectives across a myriad of topics, such as organizational culture, value creation, and crowdsourcing, this book is ideally designed for managers, professionals, academics, practitioners, and graduate students interested in emerging processes for entrepreneurship and business performance"--Provided by publisher.

Contents:

Re-inventing organizational creativity and innovation through adopting a service-based working culture / Sanna Ketonen-Oksi

Employee creativity to deliver organizational performance improvements: a multiple case study research design / Emanuela Scarmozzino, Vincenzo Corvello

Searching in the past new strategic approaches: creating and appropriating value through tradition / Tommaso Savino, Antonio Messeni Petruzzelli, Vito Albino

The case for informal spaces in the workplace / Monica Biagioli

A fuzzy cognitive map-based approach for understanding value creation mechanisms of artistic interventions / Daniela Carlucci, Giovanni Schiuma, Roberto Linzalone

Students' creativity and entrepreneurial learning for developing corporate entrepreneurship / Giustina Secundo [and 3 others]

Crowdsourcing and crowd participation: incentives in the OR.C.HE.S.T.R.A community / Stefano Consiglio [and 3 others]

Cultural organizations push for territory's growth: the case of "Armonie d' Arte" festival / Rocco Reina [and 3 others]

The creative economy in Balkan countries / Valentina Ndou, Giovanni Schiuma.

Notes:

Includes bibliographical references and index.

Description based on online resource; title from PDF title page (ebrary, viewed January 14, 2017).

ISBN:

9781522520511

OCLC:

973350371