The business of digital publishing : an introduction to the digital book and journal industries / Frania Hall.

Format:

Book

Author/Creator:

Hall, Frania, author.

Language:

English

Subjects (All):

Electronic publishing.

Electronic journals--Publishing.

Electronic journals.

Physical Description:

1 online resource (275 pages)

Edition:

2nd ed.

Place of Publication:

Oxon, UK ; New York, NY : Routledge, Taylor & Francis Group, [2022]

Summary:

"Thoroughly revised and updated throughout, the second edition of The Business of Digital Publishing provides an essential introduction to the development of digital products in the book and journal industries today. Offering a fundamental overview of the main technological developments that have influenced the growth of digital publishing, the author introduces students to the key terms and concepts that make digital publishing possible. The four key publishing sectors (professional reference, academic, education and trade) are explored in detail, providing students with the technical literacy to understand digital developments and examine the growth of new business models. In this edition, sections have been updated to address the growth of audiobooks, reading apps, metadata and open access, while original case studies address key issues such as digital-first publishing, EPUB, social media and crowdsourcing. Also covered are the key issues and debates that face the industry as a whole, such as pricing and copyright, and their impact on the industry is explored through relevant case studies. Taken together, the chapters examine the challenges of digital publishing and explores the opportunities it provides to develop new and diverse audiences. The Business of Digital Publishing remains is an invaluable resource for any publishing student looking for a starting point from which to explore the world of digital publishing"-- Provided by publisher.

Contents:

Part I. Technology context for digital publishing

Developments towards digital production

Structure for data and metadata

Working with the web and other technology developments

Organising content and the digital development process

The context for ebook formats, e-readers and digital products

Part II. Publishing sectors

Developments in digital professional reference publishing

Developments in digital publishing for the academic market

Developments in digital publishing in the education market

Developments in digital publishing for consumer market

Part III. Digital publishing issues

Copyright, piracy and selling rights

Digital marketing, social media and discoverability

New working practices and creative entrepreneurship

Self publishing and other digital reader writer economies

Futurising publishing structures.

Notes:

Description based on print version record.

ISBN:

0-429-75162-1

0-429-42331-4

9780429423314

OCLC:

1303559332