Broadcast Announcing Worktext : a media performance guide / Alan Stephenson, David Reese, Mary Beadle.

Format:

Book

Author/Creator:

Stephenson, Alan R.

Contributor:

Reese, David E.

Beadle, Mary E.

Language:

English

Subjects (All):

Radio announcing.

Television announcing.

Radio public speaking.

Television public speaking.

Physical Description:

1 online resource (329 pages)

Edition:

Fifth edition.

Place of Publication:

London : Routledge, [2020]

Summary:

Broadcast Announcing Worktext, now in its fifth edition, remains one of the best resources for those looking to gain the skills, techniques, and procedures necessary to enter the competitive field of broadcast performance. Written accessibly, with easy-to-digest modules and practice projects, this book encourages active participation from readers to help develop their talent on air. In addition to the principles of good performance, the book addresses the importance of the audience and how to communicate effectively to diverse groups. The book combines traditional teaching with practical experience, and includes sample scripts and self-study exercises to allow for a practical, hands-on application of key concepts. The fifth edition, expanded throughout, features updates about performance on the Internet and social media, as well as content about podcasting and audio performance. A new chapter on international media offers readers a look at media performance and career possibilities around the world. This book is an invaluable resource for any student of journalism, communication, or public relations looking to enhance their media performance skills. A detailed accompanying website features audio-clips, sample test questions, and a Professionals' Comment Bank setting out experience and advice from working pros.

Contents:

Announcer, talent or personality?

Announcing: an historical perspective

Announcing: an employment perspective

Announcer specialization

Is a college degree necessary for a broadcast announcer?

Key physical requirements for announcers

Key emotional requirements for announcers

Is practical experience necessary for a broadcast announcer?

Announcer responsibilities.

Notes:

CONTENTS Preface xxiii Acknowledgments xxv CHAPTER 1 INTRODUCTION TO PROFESSIONAL ANNOUNCING 1.1 Introduction 1.2 Announcer, Talent,

or Personality? 1.3 Announcing: An Historical Perspective 1.4 Announcing: An Employment Perspective 1.5 Announcer Specialization 1.6 Is a College Degree Necessary for a Broadcast Announcer? 1.7 Key Physical Requirements for Announcers 1.8 Key Emotional Requirements for Announcers 1.9 Is Practical Experience Necessary for a Broadcast Announcer? 1.10 Announcer Responsibilities 1.11 Role Model Announcers 1.12 Conclusions Self-Study Questions Answers Projects Project 1 Interview a Local Announcer Project 2 Profile a Renowned Announcer Project 3 Complete a Self-Evaluation.

CHAPTER 2 THE AUDIO PERFORMANCE ENVIRONMENT 2.1 Introduction 2.2 The Audio Studio 2.3 Microphones 2.4 Working With a Microphone 2.5 Mic Fright and Why Broadcast Performers Get It 2.6 The Broadcast Console or Audio Mixer 2.7 Music Playback Sources 2.8 Digital Audio Equipment 2.9 Podcasting (On-demand Audio) 2.10 Conclusions Self-Study Questions Answers Projects Project 1 Record a 60 second commercial Project 2 Practice Microphone Technique Project 3 Investigate "Mic fright" CHAPTER 3 THE TELEVISION PERFORMANCE ENVIRONMENT 3.1 Introduction.

3.2 The Television Studio 3.3 The Television Production Crew 3.4 Television Terminology 3.5 Camera Panic 3.6 Working With a Camera 3.7 Communicating in the Studio: The IFB, Hand Signals, Cue Cards,

and Prompters 3.8 Makeup 3.9 Conclusion Self-Study Questions Answers Projects Project 1 Practice Camera Performance Project 2 Practice Taking Hand Signals in the Television Studio Project 3 Record a Movie Review Utilizing a Teleprompter Script CHAPTER 4 VOCAL DEVELOPMENT 4.1 Introduction 4.2 How Sound Is Produced 4.3 Diaphragmatic Breathing Technique 4.4 Proper Breathing Posture 4.5 Key Elements of Vocal Development 4.6 Volume 4.7 Pitch 4.8 Rate 4.9 Tone 4.10 Articulation of Sounds.

4.11 Pronunciation 4.12 Substandard Pronunciation 4.13 Common Vocal Problems 4.14 Maintaining a Healthy Voice 4.15 Conclusions Self-Study Questions Answers Projects Project 1 Practice Articulation Project 2 Practice Proper Pronunciation and Avoidance of Substandard Enunciation Project 3 Practice Pronunciation CHAPTER 5 PERFORMANCE DEVELOPMENT 83 5.1 Introduction 5.2 Developing a Media Delivery Style 5.3 Performance Elements 5.4 Copy Marking 5.5 Word Usage 5.6 Language Changes 5.7 Avoiding Amateurish.

Announcing and Inept delivery 5.8 Audience Rapport 5.9 Internet Performance 5.10 Conclusions Self-Study Questions Answers Projects Project 1 Copy Mark and Record a Script Project 2 Compile Jargon, Cliché, and Redundant Word Lists Project 3 Practice Pronunciation Project 4 Practice Inflection (Pitch Variation) Practice Material One Liners (Deliver With Lots of Energy) More Quickies CHAPTER 6 COMMERCIAL ANNOUNCING 6.1 Introduction 6.2 Sources of Commercials 6.3 Commercial Forms: Radio 6.4 Commercial Forms: Television and Cable 6.5 <P&g.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

1-000-06243-0

0-429-35627-7

1-000-06239-2

9780429356278

OCLC:

1153291676