Managing major sports events : theory and practice / Milena M. Parent and Aurélia Ruetsch.

Format:

Book

Author/Creator:

Parent, Milena M., author.

Ruetsch, Aurélia, author.

Language:

English

Subjects (All):

Sports administration.

Physical Description:

1 online resource (xxviii, 493 pages.) : illustrations.

Edition:

Second edition.

Place of Publication:

London, England ; New York, New York : Routledge, 2021.

Summary:

Managing Major Sports Events: Theory and Practice is a complete introduction to the principles and practical skills that underpin the running and hosting of major sports events, from initial bid to post-event legacy and sustainability. Now in a fully revised and updated new edition, the book draws on the latest research from across multiple disciplines, explores real-world situations, and emphasises practical problem-solving skills. It covers every key area in the event management process, including: * Bidding, leadership, and planning; * Marketing and human resource management; * Venues and ceremonies; * Communications and technology (including social media); * Functional area considerations (including sport, protocol, and event services); * Security and risk management; * Games-time considerations; * Event wrap-up and evaluation; * Legacy and sustainability. This revised edition includes expanded coverage of cutting-edge topics such as digital media, culture, human resources, the volunteer workforce, readiness, security, and managing Games-time.

Each chapter combines theory, practical decision-making exercises, and case studies of major sports events from around the world, helping students and practitioners alike to understand and prepare for the reality of executing major events on an international scale. Also new to this edition is an "Outlook, Trends, and Innovations" section in each chapter, plus "tips" from leading events professionals. Managing Major Sports Events: Theory and Practice is an essential textbook for any course on sports event management or international sports management, and an invaluable resource for all sport management researchers, practitioners and policymakers. Online resources include PowerPoint slides, multiple choice questions, essay questions, stories, and decision-making exercises.-- Provided by publisher.

Contents:

Cover

Half Title

Title Page

Copyright Page

Table of Contents

List of figures

List of tables

List of contributors

Preface

Acknowledgements

Abbreviations

Chapter 1 Introduction: The world of major sports events

Illustrative case: How we entered the Games world

Milena M. Parent's experience

Aurélia Ruetsch's experience

Why this book at this time, and why a revised edition?

What are events, sports events, and festivals?

Theories and approaches used to study sports events

The sport event management world

The lifecycle of a sports event

Overview of the book

Further reading

Relevant websites

Chapter 2 Why bid for sports events?

Illustrative case: Why would London, Paris or Los Angeles bid for the Olympic Games?

The theory behind why cities and regions bid for events

Reasons for bidding

Types of bids

It's about perceptions: From residents, politicians, and the media

It's about planning for long-term legacies

Event portfolios

Stakeholders involved in bidding and hosting events

The practitioner's perspective on reasons to bid for a major sports event

Outlook, trends, and innovations

Chapter summary

Expert case: Medium and small sports events bids

Case questions

Chapter questions

Chapter 3 How to bid for an event

Illustrative case: Milano-Cortina versus Stockholm-Åre for the 2026 Olympic Winter Games bid

The theory behind bidding for events

The bid process

Key factors for successful bids

The practitioner's perspective on bidding

Expert case: A great bid with an OK level of communication is not a good bid

Public support

Olympic project vs. other social projects

The fight for the numbers

Fake news

Case questions.

Chapter questions

Chapter 4 Leading and setting up an organising committee

Illustrative case: The leadership of the Invictus Games

The theory behind leading and setting up an event

Leadership theories for sports events

Key leadership qualities

Organisational structure

The practitioner's perspective on leading and setting up an event

Expert case: Two leadership changes and four profiles

Toronto 2015 Pan American and Parapan American Games

Baku 2015 European Games

Relevant Websites

Chapter 5 Planning major sports events

Illustrative case: The impact of the IOC's "New Norm" on Olympic hosts

The theory behind planning major sports events

Plans, plans, and more plans

Stakeholders and event governance

Project management considerations

The practitioner's perspective on planning major sports events

Planning for the unknowns

Project management

Expert case: The ripple effect

Chapter 6 Financing major sports events

Illustrative case: The impact of a recession on a major sports event depends on the event's mode

The theory behind financing major sports events

Financing

The practitioner's perspective on financing major sports events

Revenues as double-edged swords

Financial and budget planning

Expert case: Where to allocate limited resources in media operations

Chapter 7 Marketing, sponsorship, and look-feel

Illustrative case: Ambushing major sports events.

The theory behind marketing, sponsorship, and look-feel

Marketing strategy

Environmental or situational analysis

Market segmentation

Marketing mix

Sport event brands

Sponsorship

Ambush marketing

The practitioner's perspective on marketing, sponsorship, and look-feel

Outlook, trends, and innovation

Expert case: The rebranding of Canadian university sport and its events

Background

A new name and logo for a fresh start

A tricky rebranding action plan

A successful outcome

Chapter 8 Human resources: Building high-functioning organising committees

Illustrative case: Integration can cause tensions

The theory behind human resource management (HRM)

The practitioner's perspective on workforce management

Building a team

Work conditions

Leadership

Soft skills

Managing momentum

Performance and reputation

Weak links

Recognition

Preparing for the end of the Games

Expert case: Major sports events: A human adventure

1. Integration of volunteers and staff as a single team

2. Integration of staff with VTeams

3. Headquarters and competition VTeams

4. Organising committee and event rights owner

Chapter 9 Volunteer workforce

Illustrative case: How many people does it take to host a major sports event?

The theory behind the volunteer workforce

Meyer and Allen's (1991) three-component commitment model

Psychological contract theory

Self-determination theory

Volunteer motivations, commitment, and satisfaction

Successful volunteer management programmes

The practitioner's perspective on the volunteer workforce.

Defining volunteer needs

Recruitment

Handover

Expert case: How being a team attaché deconstructed my understanding of Games operations

This is not a volunteer

Blowing up the "Games bubble"

More than sport competitors

Notes

Chapter 10 Culture in-house, outside, and all around

Illustrative case: Different cultures, different ways of organising events

The theory behind culture

Culture in sports events

The practitioner's perspective on culture

Organising committee culture

International culture

Department and FA culture

Sport culture

Workforce culture

Expert case: The impact of cultural differences on volunteer language services

Chapter 11 Stakeholder relations and protocol

Illustrative case: Successful organising committees co-opt stakeholders

The theory behind stakeholder relations and protocol

Stakeholders and stakeholder management in major sports events

Protocol

The practitioner's perspective on stakeholder relations and protocol

Protocol interdependencies

Outlooks, trends, and innovations

Expert case: Balancing protocol norms with the spirit of an event

Note

Chapter 12 Communication and media

Illustrative case: Typhoon Hagibis

The theory behind communication

The theory behind media

What are the media?

How do the media work?

Media representation

Media impacts

Regulations and restrictions

The practitioner's perspective on media

Where do the media work?.

Considerations associated with the media

Expert case: Why care about the media in major sports events?

Chapter 13 Digital and social media

Illustrative case: The changing nature of the major sports event media landscape

The theory behind digital and social media

What are digital and social media?

Research on digital and social media

The practitioner's perspective on digital and social media

Use of digital and social media

Limits of digital and social media use

Expert case: Think at least five times before you post

Chapter 14 Technology

Illustrative case: Football/soccer's use of cutting-edge technology during its events

The theory behind technology

What is technology?

Research on technology

The practitioner's perspective on technology

Use of technology

Limits of technology use

Chapter Summary

Expert case: Technology incidents

Chapter 15 Venues and venuisation

Illustrative case: Qatar wins the rights to the 2022 FIFA World Cup by proposing nine new expensive stadia

The theory behind venues and venuisation

Site planning, OVL, operations, and LOG

Facility location and spaces

Facility attendance and satisfaction factors

Green management/sustainability

The practitioner's perspective on venues and venuisation

Venues

Functional areas (FAs)

Venue management team (VMT)

Event services (EVS)

Sport (SPT)

Sport production.

Notes:

Previous edition: 2013.

Includes bibliographical references and index.

ISBN:

1-000-21275-0

0-429-32677-7

1-000-21088-X

9780429326776

OCLC:

1202468043